About the Founder

Shuyi is a Singaporean mum living in Spain with her family. With 3 young children under the age of 7, she has had her fair share of trials and errors finding proper shoes for her children, exploding in impatience while squeezing badly cut shoes with impractical laces, stiff soles or difficult buckles onto wiggly feet of uncooperative little ones when in a rush out of the house. 

She quickly found herself gravitating towards classic Spanish shoes like the Mary Jane, ballerinas and plimsolls. Especially popular with Spanish parents and worn by all Spanish children in the hot sunny climes of the Mediterranean during summer, these shoes are easily washable and wearable, and most importantly comfortable for her little ones’ growing feet! Worn with printed dresses or shorts and t-shirts, these footwear staples are versatile enough to wear from day to night - from a casual day out at the beach to cool summer nights of dressy dinners.

As a very busy mum of three, she also loved the idea of a single, magical pair of shoes matching all outfits and sought to bring that concept to life. With Itsy Cotton, she hopes to bring to the market beautiful shoes for children, without sacrificing practicality and comfort.

At the beach with her family in Spain; Photo credits: Amanda Dreamhunter